About Logo Design
Designed Co. has been designing logos for years. Here’s a little info about us.
Designed Co. History
Fast forward a few years and he was designing all sorts of logos for everyone from a lawn mowing company to an elite note investing firm. That’s when he determined to create Designed Company as a stand alone firm developed around the idea of creating branding for all sorts of companies.
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Designed Co. Through The Years
The Original: 2009-2012
This was the original logo designed by Ben Towers in school for his “future design company business.” Although the idea behind what the business would be, the ideas in this logo are still true to the vision. Indeed, vision is what this logo is about as it was based on what an eye looks like from the side as it was looking forward.
Development: 2013-2017
As Designed Co. was growing to encompass everything design-wise from logos to brochures to website design, the logo was reimagined to be a bolder and more modern style. The only reason we let it go is that it is similar to another top brand’s logo. Even though it wasn’t designed after that, we deemed it too close for comfort and changed it to the current logo.
A Mature Company: 2018
As our company is now “mature” (even though we may not be) we thought it time to come “full circle” and re-create our brand as a logo design company. Elements of the design include a Compass: indicates craftsmanship & exactness in execution; Circle: wholeness, complete; Font: Avenir, modern sans serif shows youth energy; Lower Case Lettering: laid-back, modern.
Primary colors are a Dark Grey: elegant, modern and strong, but softer and more accessible than black; and Dark Yellow: bold, risk-taking, happy!
Different Logo Design Styles
With so many logo styles out there how can you decide which way to go? Well, here are the styles we’ll look at for your brand.
Typographic: "Wordmark"
Typographic: "Lettermark"
This can be useful if your business’s name is difficult to pronounce or particularly long. Consider how concise, meaningful and memorable “IBM” is rather than “International Business Machines.”
Abstract Symbol or Icon
Combination Marks: Text & Symbol
Emblematic: Logos In Another Design
Emblematic logos tend to look more like a seal or badge and are probably the third most popular logo after combinations and words.
Illustrated Mascot Logos
Meet The Owner
Benjamin Towers
Founder & CEO
With many years of marketing experience, he is keen on understanding how people identify with brands and has spent the last 10 years developing his skills toward graphic branding.
On a personal note, he spends all his spare time with his family, outdoors hiking the Georgia woods or removing the ticks that fall like rain in those woods!